Monthly Archives: October 2013

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The Very Best Deals and Discounts to Offer at the Holidays

According to recent predictions from two different companies that study consumer trends, the 2013 holiday shopping season is either going to be one of the worst in recent history for retailers, or just mildly slow. But play your cards right, and your business will be one of the ones that comes out on top when all is said and done.

The best way to combat lethargic consumer spending is with creative discounts and exciting special offers. Big discounts can cost big money – and often only produce short-term wins. But if you’re creative and strategic with your specials, the benefits will not only be rewarding but long-lasting. Included below are some of our very best ideas.

Offer a discount in return for more marketing access/customer information – This kind of offer not only helps to move product now, it fills your marketing database with valuable customer contact information for later. Ideas include:

“Update your customer profile in the next five days, and we’ll give you an extra $5 in bonus rewards.”

“Get free return shipping when you register as a VIP customer.”

“Sign up for our email newsletter and save 10% on your next purchase.”

“Like us on Facebook and we’ll ship your next order for free.”

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Cover Letter + Brochure = A Very Powerful Direct Marketing Kit

A marketing brochure is your best bet when you want to highlight the features and benefits of your service or product, but a cover letter is more effective when it comes to convincing potential customers that your product/service is something they need.

Combine both of these marketing mediums in the same envelope, and you’ll have a direct mail marketing kit that not only educates your target market but also gently pushes them to take that next step.

Something for everyone

After opening a direct mail envelope, most recipients will grab for either the brochure or the cover letter. But this isn’t random. Some people prefer to dive into the details of a brochure first. Others want to know what’s in it for them before they spend more time perusing things, so they start with the cover letter. It’s personal. Include both in your marketing kit, and you’re sure to satisfy everyone’s preference.
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