Monthly Archives: September 2013

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Study Results: What Makes You Open and Read Direct Mail?

Every year since 2005 the researchers at Market Reach have been asking thousands of consumers the same question: “What makes you open and read direct mail?” The results from the latest edition of this ongoing study are fascinating in their own right, but combine those with the learnings we’ve added, and you’ve got a virtual […]

Back to Basics: The 10 Commandments of Good Marketing

It’s easy to get lost in the details when you’re putting together a new marketing effort – which is why we recommend you stop what you’re doing and take a moment to review the ten commandments of good marketing included below:

Thou shall always use the right marketing medium
No single medium can be successful for all […]

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