Monthly Archives: April 2013

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New Movers Are Big Spenders

Most small businesses have a niche they like to target with their marketing (a particular neighborhood, an age group, people from a specific socio-demographic, etc.). But there’s one niche that just about every business can benefit from: new-movers.

“New-movers” are households that have been living at their current address for 12 months or less. And boy are they eager to develop relationships with the service providers in their new neighborhood. Think about it: These are folks who need to find a new bank, a new gym, a new gardening service, a new tanning salon, new service providers for their pets, new doctors and so much more.
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Real Estate Marketing: The Initial Sale is Just a Starting Point

Congratulations, you made the sale! Now it’s time for some follow-up marketing.

Say what? Why bother a buyer after they’ve made a purchase? Well, because ….

Finding and acquiring a new customer costs about five to seven times more than simply maintaining a profitable relationship with a current customer.
Recent buyers are interested in accessories, upgrades and related products / services.
Satisfied buyers are excellent sources of referrals.
Satisfied buyers make great success stories.
Being proactive with tips and advice can cut down on customer-service calls.

A five-step process
Everyone knows making the sale is key. The problem is, most small- and mid-sized businesses focus so much on making those initial sales that they miss out on the post-sale growth and income opportunities.

Don’t let new customers languish. Use this five-phase follow-up marketing plan to turn them into long-term sources of revenue, referrals and more:

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Which Marketing Strategy Is Right for Your Business?

The debate about which is better, brand marketing or straight selling, has raged in the marketing community for decades. The two camps have fundamentally differing views on the topic, and have even developed names to distinguish themselves.

On one side of the argument are the “rationalists,” or those who believe the best way to sell a product or service is to give consumers the straight facts – plus a good discount every once in a while. On the other side are the “emotionalists,” or those who feel you need to develop an emotional bond with the consumer before they’ll pay attention to your products, services (or advertising).

Which group has it right? The truth is, the most effective marketers are those who have found creative ways to combine the best aspects of both approaches.
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