Monthly Archives: March 2013

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The Four Essential Elements of Every Real Estate Marketing Effort

Most of us don’t plan exactly what we’re going to say, and how, before striking up a conversation. That’s life. However, that’s not good marketing. Launch a direct mail, email or social media marketing effort without contemplating the key messages, the market, the medium you’ll use and the design of the materials, and you’ll most likely regret the results.

The Market
Before launching any marketing effort, the first thing you’ll want to determine is, who’s going to be on the receiving end. Will it be current customers, past customers, prospective customers, or perhaps customers that live in a subsection of your target market? Before you answer “all of the above,” consider this: Marketing efforts that speak directly to a subsection of your total target market will always perform better than mass mailings.
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Real Estate Marketing: The Power of Promotional Products

One of the best real estate marketing ideas is to use promotional products, such as pens, notepads and other items, branded with your company logo, yet many companies overlook the benefit of such products.  Branded promotional products keep your logo and company in the mind of everyone who uses those items, as well as the people around them who see the products being used.

Instant Recall

According to the latest survey from the Promotional Products Association International, 88 percent of people who received a promotional product during the past year remembered the advertiser imprinted on those items.  In addition, the survey found that 53 percent use a promotional item at least once a week or more often.  With such a large percentage of people remembering your company because of a free pen or coffee mug, it is easy to see why promotional products are one of the best real estate marketing ideas.
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Real Estate Marketing Plan Part 5 – Measuring Success

The final step in your real estate marketing plan is to measure how your campaigns and strategies performed.  While there is no one exact way to measure the success of real estate marketing strategies, several methods can indicate whether the campaign was a success.

Review Original Goals

Remember, the first step in evaluating the effectiveness of any real estate marketing plan is to review the original goals.  If the goal was to increase lead-to-client ratio, check to see if the leads generated from advertising were greater than in previous campaigns.  If the goal was to increase sales, check sales figures from previous periods against the period of the real estate marketing campaign to see if sales increased.
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