Once you have determined the budget, set goals, identified the target audience and defined the message for your real estate marketing plan, it is critical to choose the right advertising channels for your campaigns. The message may be perfectly crafted, but unless the correct distribution channels are used, the message runs the risk of not reaching the intended audience.
Choosing the Right Channels
There are many real estate marketing channels, including social media, direct mail and email, and it may be difficult to decide which channel best fits your real estate marketing plan. In reality, the budget and your target market should determine the channels that will give your agency the best return on investment. Although many agencies consider social media as “free” marketing, this channel is one that must be handled properly in order to generate the desired results (leads and sales). Review all options for real estate marketing and build a plan of action that works based on your budget and how your target market shops.