Monthly Archives: January 2013

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Real Estate Marketing Plan Part 3: Defining Your Message

After you determine your audience, the next step in creating a real estate marketing plan is defining the messages of your marketing campaigns.  Now that you have identified the target market(s), defining the message becomes easier as you will have an idea of what appeals to the desired demographics and what messages will make your target audience more likely to respond.

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Real Estate Marketing Strategies: Write a Successful Press Release

Press releases, when used as part of real estate marketing strategies, can be an excellent method for promoting your agency in print.  Often when stories appear in newspapers and magazines, the idea for the story started as a press release sent out by the subject of the story themselves.  The key is to get your press release noticed over all the other releases a print media receives, and, surprisingly, getting a press release noticed has very little to do with the actual document.

 

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Using Facebook in Your Real Estate Marketing Plan: Part 1

The popularity of Facebook is no secret, yet many agents neglect to include the social media site in their real estate marketing plan.  In addition, some of those that do use the site are not using it to its full potential or are using it incorrectly.  Therefore, they are not reaping the benefits of one of the most popular social media sites.
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