Yearly Archives: 2012


Direct Mail Strategy: Targeting the Right Audience

One of the most important factors in developing a quality direct mail strategy is targeting the desired audience.  Even a perfectly designed, unique and exciting mailing can be disastrous if sent to the wrong audience, and a poorly designed campaign can actually achieve results if it’s sent to the desired audience.  Here are several tips […]

ROI of Real Estate Postcard Marketing

95% of home buyers who receive periodic contact from their real estate agents use the same agent when it comes time to sell. Postcards are an integral part of you marketing mix. Be sure you utilize them to maximize your profits.

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Using QR Codes in Real Estate to Generate Interaction

QR codes, if they are handled properly, can turn direct mail campaigns into interactive events.  QR codes are two-dimensional barcodes that allow consumers to scan information directly into their smartphone in order to access online information.  This information can lead the customer to a company website, allow them to access a special offer, coupon or […]

Creative Business Cards for Real Estate Agents

Business cards for real estate agents leave a lasting impression and will influence how the recipient perceives you. It’s important design your business card as effectively as possible. We offer a few tips get ensure your card works for you.

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Traditional Direct Mail vs. Real Estate Direct Mail Marketing Postcards

With the advent of the internet, many real estate agents have turned to electronic methods for advertising their properties.  However, a study by the research firm Infotrends shows that 61% of consumers prefer to receive offers and information via postal mail than any other type of advertising.  Since part of marketing is to get information to […]

Social Media for Real Estate Agents Video

Combine your current offline direct mail strategy with your online social media strategy to guide your audience right where you need them.

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Integrated Mobile Marketing with QR Codes

Quick Response codes, better known as QR Codes, enable smartphone users to scan the code directly to their phone and obtain additional information, offers or register for giveaways.  QR codes work very well with printed material, allowing companies to use direct mail or other printed sources to connect to their online content.  However, it is […]

Kick off the New Year with 15% Savings from Xpressdocs

As you enter 2012 and begin planning your property marketing campaigns, we’re pleased to offer 15% Savings on your next order with Xpressdocs through January 25, 2012. We’ll also ship your orders at no charge.**

Promote your listings with new direct marketing materials from Xpressdocs.*

Property Postcards
Just Listed /Just Sold Materials
Seasonal Postcards
Property Flyers
Business Cards
Calendars, Consumer Tips and […]

Rewards of Real Estate Direct Mail Marketing

According to the United States Post Office, 98% of Americans bring in their mail on a daily basis and 77% of them immediately sort through it.  A real estate direct mail marketing campaign, therefore, has the potential to reach a very large number of potential clients for a number of reasons.

Target a Specific Group

One of […]

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