Yearly Archives: 2012


10 Social Media for Real Estate Tricks the Pros Use

If you’ve tried using social media for real estate like Facebook, Twitter and/or blogs to build your business, but the results have been more frustrating than financially rewarding, try using some of the pro’s tricks. Included below are ten of the best.
Set a limit of 110 characters – Twitter limits messages to 140 characters, but if […]

Tips for Growing Your Real Estate Email Marketing Opt-In List

With direct mail, you can add names and addresses to your marketing list at will. So long as the contact information is legitimate and accurate, you’re good to go. But with real estate email marketing, there are checks and balances.

When gathering email addresses, you have to get permission from each person before adding them to your […]

The Surprising Facts About Social Media for Real Estate

Two of the most famous social media web sites — MySpace and Facebook — came to fruition about five years ago as places where people could socialize in their off-hours. Then came sites like YouTube, Blogger, Pinterest, LinkedIn, Yelp and Twitter, together with a whole host of copycats — all of which created new ways […]

Real Estate Marketing Ideas: Trading Knowledge for New Customers

The Internet and the Information Age. Both were supposed to make our lives easier. Instead, the ever-growing tsunami of information they produce has become so overwhelming that consumers are now desperate for someone (anyone!) to cut through the clutter and tell them what they really want to know. People are tired of clicking through page […]

What is Interactive Marketing? 10 More Steps To Get You There

Last month, we introduced 10 great ways small- and mid-sized businesses could use “online interaction” to generate referrals, boost sales and build their marketing lists. As if that weren’t enough, we’re back with 10 more crackerjack ideas – any of which can be implemented right away, for little to no money.

1. Add video

One way to […]

How to Create Killer Landing Pages

Anytime you direct prospective customers to your website for more information (with statements in your marketing materials like “learn more” or “get all the details”), you should be sending them to a special landing page, not your home page.

Your home page is cluttered with all kinds of extraneous information. A landing page, on the other […]

Marketing on a Budget – Double Your Marketing Capabilities

In this market, finding new customers can be a daunting (and expensive) task. For a little help with marketing on a budget, however, you need look no further than a like-minded salesperson or another company offering complementary products/services. Collaborating on your marketing efforts is a fast, easy way for both organizations to slash costs, expand […]

Crafting a Slogan for Business That Sells

For many companies, a corporate slogan is little more than an afterthought. But a good slogan can play a critical role in your overall brand strategy – and provide a rare opportunity to show people how you’re different from competitors.

So how do you create a slogan people will remember and respond to? Follow these six […]

What is Interactive Marketing and 10 Steps To Get There

Everyone is gaga for online interaction today – which is why Facebook, Yelp, Blogger, Twitter, Flickr and all the other social-media tools have turned group communication into a full-blown Internet revolution. In the beginning, it was just person-to-person, but now people want to interact with the companies they do business with, as well.

The big surprise: […]

Real Estate Marketing Tips: Ever Considered Writing Your Own Column?

Writing a regular column for a community-based newspaper or highly targeted website is a great way to develop name recognition and build credibility. What’s more, it saves selling time: You get to strut your knowledge and expertise in front of a target audience of hundreds (maybe thousands) without ever having to actually set foot in […]

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