If you’ve tried using social media for real estate like Facebook, Twitter and/or blogs to build your business, but the results have been more frustrating than financially rewarding, try using some of the pro’s tricks. Included below are ten of the best.
Set a limit of 110 characters – Twitter limits messages to 140 characters, but if […]
With direct mail, you can add names and addresses to your marketing list at will. So long as the contact information is legitimate and accurate, you’re good to go. But with real estate email marketing, there are checks and balances.
When gathering email addresses, you have to get permission from each person before adding them to your […]
The Internet and the Information Age. Both were supposed to make our lives easier. Instead, the ever-growing tsunami of information they produce has become so overwhelming that consumers are now desperate for someone (anyone!) to cut through the clutter and tell them what they really want to know. People are tired of clicking through page […]
In this market, finding new customers can be a daunting (and expensive) task. For a little help with marketing on a budget, however, you need look no further than a like-minded salesperson or another company offering complementary products/services. Collaborating on your marketing efforts is a fast, easy way for both organizations to slash costs, expand […]
For many companies, a corporate slogan is little more than an afterthought. But a good slogan can play a critical role in your overall brand strategy – and provide a rare opportunity to show people how you’re different from competitors.
So how do you create a slogan people will remember and respond to? Follow these six […]
Writing a regular column for a community-based newspaper or highly targeted website is a great way to develop name recognition and build credibility. What’s more, it saves selling time: You get to strut your knowledge and expertise in front of a target audience of hundreds (maybe thousands) without ever having to actually set foot in […]