Yearly Archives: 2012


What Both Sexes Want from Your Real Estate Marketing Strategies

Anytime you start generalizing about genders, you’re bound to upset one sex or the other. That said, studies continue to show that men and women respond to real estate marketing strategies in very different ways. To learn just exactly where the sexes differ on this subject, we compiled the findings of ten studies into one […]

What is UV Coating?

What is UV coating? When ordering print and direct mail, you might come across this term, as something that adds value to your items. But really, what does a postcard, business card, or other marketing document have to do with ultraviolet rays?

First let’s answer the question, “What is UV coating?” Ultraviolet coating is a coating […]

The Power of Real Estate Email Marketing

There are a number of very good reasons why real estate email marketing has become so incredibly popular with today’s small- and mid-sized businesses. Below are a few the top reasons.

It’s affordable
Email is by far the least expensive of all the traditional marketing mediums used by small- and mid-sized businesses. Because there are no materials […]

10 Ways to Increase Response to Your Real Estate Direct Mail Marketing

There’s no doubt that real estate direct mail marketing works (in fact, according to the latest USPS figures, a whopping 76% of consumers have been “directly influenced to purchase through direct mail”).

Even still, every marketer wants to know how to improve their results – how to get even just a few more of the people […]

Real Estate Referral: Getting Others to Spread the Word about Your Business

Getting satisfied customers to spread the good word about your business is one of the most powerful marketing strategies imaginable. Here’s how you can encourage more of this real estate referral, “viral” type of marketing:

Create a Memorable Brand
People don’t recommend run-of-the-mill companies to their family and friends; they pass along the names of companies that […]

‘Excuse Me, Can I Market to You?’ | Real Estate Email Marketing

Getting someone’s permission before sending them a real estate marketing email can be a bit of a hassle. Do you really need to do it? Absolutely. And here are the top five reasons why:

They’ll love you for it – Your customers, past customers and referral resources all hate the spam that fills their email inboxes […]

The Secret to Successful Real Estate Social Media Marketing

Business blogs, Twitter accounts, Facebook pages and other social media are turning into some of the cheapest and most effective mediums for small- and mid-sized businesses to encourage referrals, cross-sell, introduce new products/services, and keep long-time customers loyal.

The marketers finding the most success with social-media marketing, however, are those who flesh out a winning strategy […]

Real Estate Marketing Ideas: Dig into the Details of Your Off-line Marketing

Marketing studies and reports are helpful, but what you really want is the ability to dig into the details of your own real estate marketing efforts – especially your off-line marketing (direct mail, print ads, promotional products, networking, etc.). Right?

As difficult as that sounds, it’s actually really simple. The key: be diligent about tracking “response” […]

When Real Estate Direct Mail Marketing Fails: Avoiding Pitfalls

Over the years we’ve passed along hundreds of tips, tricks and techniques you would be wise to make part of your real estate direct mail marketing. Today, we share the first of 10 common mistakes, blunders and oversights (in other words, things you’ll want to avoid):

Not managing your mailing list. The most important aspect of […]

10 Ways to Grow Your Direct Marketing Mailing Lists

There’s one thing every direct mail or email marketing program needs to be successful: A good mailing list. No matter how good your marketing piece, if it’s not paired with an equally effective mailing list, it’s like Romeo with no Juliet, or peanut butter without jelly.

Fortunately, there are a number of strategies you can use […]

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