Monthly Archives: November 2012


10 Ways You Can Improve Your Real Estate Marketing Mix with Xpressdocs

Xpressdocs has the perfect solutions for improving your real estate marketing mix.  One of the most difficult tasks for any real estate agency is developing real estate marketing strategies that stand out from other agencies and grab the attention of consumers.  Xpressdocs offers ten easy methods for improving any real estate marketing mix.

Real Estate Marketing Plan Part 2 – Target the Right Audience for Your Campaigns

Once you have developed a budget and set specific goals, the next step in any real estate marketing plan is to research the desired target audiences to ensure your marketing campaigns are directed at the appropriate customers.  Knowing your target audience maximizes the return on marketing dollars and offers the best chance of generating leads or clients throughout the marketing campaign.

Holiday Marketing – Black Friday, Small Business Saturday and Cyber Monday

Three of the biggest shopping days of the year are fast approaching, and a holiday marketing plan must focus on Black Friday, Small Business Saturday and Cyber Monday to harness those shopping dollars.  A marketing mix that addresses these major shopping days can increase your customer base and help you reach a variety of markets all in the same weekend.

Most Memorable Holiday Ad Campaigns

The holiday season is the time when many classic holiday ad campaigns return to television, print and radio.  Many of these Christmas ad campaigns have been around for decades, while others that have gained memorable status are new to the holiday ad market.

How Color Can Improve Your Marketing

For many small-to-mid-sized businesses, the colors used in their direct marketing materials are an afterthought; a bit of whimsy to liven up an otherwise drab promotional effort.

Dynamic Color Wheel

But for those in the know, color is the silent salesperson; a marketing weapon that can be used to attract the consumer’s eye, help convey direct marketing messages, establish a strong brand identity, and differentiate your offerings from those of direct competitors.

Real Estate Direct Mail Marketing is Alive and Well

Xpressdocs explains why real estate direct mail marketing is still alive and well.

With the ever-increasing popularity of the Internet, along with the proliferation of social media and email marketing strategies, many wonder if real estate direct mail marketing is still valid.  According to Exact Target’s 2012 Channel Preference Survey, 65 percent of Americans have made a purchase as a result of direct mail they received.  Not only has more than half of U.S. population purchased items based on a direct mail solicitation, but direct mail is the only advertising channel that is not viewed as inappropriate by consumers. This is in stark contrast to advertisements on social media or in email, which are often considered intrusive and unsolicited.

The Power of Personal Marketing

75% of buying decisions are based on emotion, so it’s important to build lasting connections with potential customers through personal marketing.

  • Request a Demo