Monthly Archives: August 2012

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What is UV Coating?

What is UV coating? When ordering print and direct mail, you might come across this term, as something that adds value to your items. But really, what does a postcard, business card, or other marketing document have to do with ultraviolet rays?

First let’s answer the question, “What is UV coating?” Ultraviolet coating is a coating […]

The Power of Real Estate Email Marketing

There are a number of very good reasons why real estate email marketing has become so incredibly popular with today’s small- and mid-sized businesses. Below are a few the top reasons.

It’s affordable
Email is by far the least expensive of all the traditional marketing mediums used by small- and mid-sized businesses. Because there are no materials […]

10 Ways to Increase Response to Your Real Estate Direct Mail Marketing

There’s no doubt that real estate direct mail marketing works (in fact, according to the latest USPS figures, a whopping 76% of consumers have been “directly influenced to purchase through direct mail”).

Even still, every marketer wants to know how to improve their results – how to get even just a few more of the people […]

Real Estate Referral: Getting Others to Spread the Word about Your Business

Getting satisfied customers to spread the good word about your business is one of the most powerful marketing strategies imaginable. Here’s how you can encourage more of this real estate referral, “viral” type of marketing:

Create a Memorable Brand
People don’t recommend run-of-the-mill companies to their family and friends; they pass along the names of companies that […]

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