Monthly Archives: July 2012

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‘Excuse Me, Can I Market to You?’ | Real Estate Email Marketing

Getting someone’s permission before sending them a real estate marketing email can be a bit of a hassle. Do you really need to do it? Absolutely. And here are the top five reasons why:

They’ll love you for it – Your customers, past customers and referral resources all hate the spam that fills their email inboxes […]

The Secret to Successful Real Estate Social Media Marketing

Business blogs, Twitter accounts, Facebook pages and other social media are turning into some of the cheapest and most effective mediums for small- and mid-sized businesses to encourage referrals, cross-sell, introduce new products/services, and keep long-time customers loyal.

The marketers finding the most success with social-media marketing, however, are those who flesh out a winning strategy […]

Real Estate Marketing Ideas: Dig into the Details of Your Off-line Marketing

Marketing studies and reports are helpful, but what you really want is the ability to dig into the details of your own real estate marketing efforts – especially your off-line marketing (direct mail, print ads, promotional products, networking, etc.). Right?

As difficult as that sounds, it’s actually really simple. The key: be diligent about tracking “response” […]

When Real Estate Direct Mail Marketing Fails: Avoiding Pitfalls

Over the years we’ve passed along hundreds of tips, tricks and techniques you would be wise to make part of your real estate direct mail marketing. Today, we share the first of 10 common mistakes, blunders and oversights (in other words, things you’ll want to avoid):

Not managing your mailing list. The most important aspect of […]

10 Ways to Grow Your Direct Marketing Mailing Lists

There’s one thing every direct mail or email marketing program needs to be successful: A good mailing list. No matter how good your marketing piece, if it’s not paired with an equally effective mailing list, it’s like Romeo with no Juliet, or peanut butter without jelly.

Fortunately, there are a number of strategies you can use […]

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