Monthly Archives: May 2012

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How to Create Killer Landing Pages

Anytime you direct prospective customers to your website for more information (with statements in your marketing materials like “learn more” or “get all the details”), you should be sending them to a special landing page, not your home page.

Your home page is cluttered with all kinds of extraneous information. A landing page, on the other […]

Marketing on a Budget – Double Your Marketing Capabilities

In this market, finding new customers can be a daunting (and expensive) task. For a little help with marketing on a budget, however, you need look no further than a like-minded salesperson or another company offering complementary products/services. Collaborating on your marketing efforts is a fast, easy way for both organizations to slash costs, expand […]

Crafting a Slogan for Business That Sells

For many companies, a corporate slogan is little more than an afterthought. But a good slogan can play a critical role in your overall brand strategy – and provide a rare opportunity to show people how you’re different from competitors.

So how do you create a slogan people will remember and respond to? Follow these six […]

What is Interactive Marketing and 10 Steps To Get There

Everyone is gaga for online interaction today – which is why Facebook, Yelp, Blogger, Twitter, Flickr and all the other social-media tools have turned group communication into a full-blown Internet revolution. In the beginning, it was just person-to-person, but now people want to interact with the companies they do business with, as well.

The big surprise: […]

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