Yearly Archives: 2011

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How to Build a Personal Brand: The Essence of You

Real estate agents are famous for featuring personal photos in all their marketing materials. Why? Partly because they understand putting a face to a name helps people remember them. But also because those photos allow them to quickly project an image (usually that of a friendly, professional, successful consultant).

Personal branding takes that idea one step […]

Working with a Freelance Writer – 6 Steps to Success

If you’ve ever tried writing your own marketing materials, you know how difficult it can be. A freelance copywriter can help, but working directly with creative talent calls for some thoughtful planning and clear communication.

Step 1. Make sure you have enough time

Underestimating the time required is the biggest mistake most people make. A freelance copywriter […]

Arranging Text to Your Advantage

Arranging Text to Your Advantage

 

No matter how good your writing, most readers are, initially, only going to skim your marketing materials. The typical consumer is exposed to 3,000 advertising messages a day; so you can’t expect them to spend more than 30 seconds perusing your piece.

That’s why it’s so important to arrange the text so […]

Five Tips for Email Marketing Success

Five Tips for Email Marketing Success
There’s no need to become an expert before launching an email marketing campaign, but follow these five rules, and you’ll avoid the most common mistakes.

Get Permission
Ever heard of the CAN-SPAM Act? It’s the 2003 federal law that makes it illegal to send marketing emails to people against their wishes. To […]

Mail Timing – What Every Marketer Needs to Know

Mail Timing – What Every Marketer Needs to Know

There’s a reason why you don’t get as much marketing mail on Fridays: Research shows it’s the worst day of the week to try and capture people’s attention. So what’s the best day (and time)? Keep reading.
What the research says
While Fridays are widely considered to be a […]

How to Create an E-Newsletter to Reel in the Readers

How to Create an E-Newsletter to Reel in the Readers

How can you create an e-newsletter your customers and referral sources will actually look forward to reading? Focus your efforts on the information, writing style and layout.

Compelling Information is a Must
Give your readers articles they can use to solve a problem or improve their daily […]

Target Market Groups – Making the Most of Your Target Market

Target Market Groups – Making the Most of Your Target Market
Making the Most of Your Target Market
Sifting through your target market in search of the most profitable segments may sound daunting, but it’s a little like sorting playing cards: hearts in one pile, spades in another, diamonds over there, clubs in the center. You’re simply […]

Direct Marketing Support: What Works (and What Doesn’t)

Direct Marketing Support: What Works (and What Doesn’t)
While there’s no doubting direct-mail’s power, there is a right way – and wrong way – to go about it. Direct-mail lives and dies by a unique set of rules and guidelines that have been tested and confirmed time and again over the last 30-plus years. What are […]

Email and Direct Mail: a Competitive Marketing Strategy Duo

Email and Direct Mail: a Competitive Marketing Strategy Duo

Direct mail is great at generating leads, while email allows you to nurture those leads and turn them into sales. Combine the two, and you’ll find yourself sitting behind the wheel of a marketing machine that feels like a super-charged muscle car.
Distinctly different marketing mediums

Direct mail and […]

The Best Social Media Sites for Business

The Best Social Media Sites for Business

What follows is an overview of the best social media sites for marketing your business:

Jigsaw — This is essentially an online business-card swapping Web site for salespeople. You upload the contact information for business people you know, and in return you earn points that allow you to download contact […]

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