Everyone knows that marketing is critical to the success of almost every business and company marketing departments are faced with major decisions each year regarding advertising budget allocation to insure it reaches a wide demographic. With the increase of online advertising methods, the question becomes how to allocate a budget using a marketing mix that […]
Sure, everyone is excited about starting off the new year strong and conquering their market with tons of new customers. However, customer retention marketing experts say cajoling more loyalty from your current customers can actually benefit your business more.
According to loyalty expert Fred Reichheld, even a five percent increase in customer retention rates can double […]
Rack cards are an excellent and inexpensive way to reach potential customers. Rack cards are very popular at hotels, restaurants, and travel locations where visitors to a location or those that have just moved into a town frequent. Because printing rack cards is fairly inexpensive, they are an easy way to promote your business. However, […]
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We can’t teach you to become a great photographer in a 400-word article. But we can point you towards the best free resources for learning the tricks of the trade.
REAL ESTATE PHOTOGRAPHY
The Realtor’s Guide to Using Photos in Real-estate Marketing – Larry Lohrman is an expert on real-estate photography, and his realtor’s guide is the […]
Creating brochures for advertising has become much easier with the advent of desktop publishing and word processing programs that are available for home and office computers. These programs make it easy for a small business owner to develop, print and distribute flyers for special events, sales or to get information out about the business. However, […]
Let’s be honest. You and most of your competitors are all pushing essentially the same products or services – which means, if you want to distinguish your business in the marketplace, you need to focus on the little things that make it unique (or at least seem unique).
For example, consider residential real estate agent Rhonda […]
If you’ve been using direct mail to grow your business, you’ve no doubt wondered how email marketing compares – and whether it could be effectively incorporated. This month, we pull back the covers on this powerful marketing medium, explain its advantages, show how to side-step the most common mistakes, and provide a simple marketing plan […]