Yearly Archives: 2011

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Advertising Budget Allocation

Everyone knows that marketing is critical to the success of almost every business and company marketing departments are faced with major decisions each year regarding advertising budget allocation to insure it reaches a wide demographic.  With the increase of online advertising methods, the question becomes how to allocate a budget using a marketing mix that […]

Customer Retention Marketing: See the World from Your Customers’ Point of View

Sure, everyone is excited about starting off the new year strong and conquering their market with tons of new customers. However, customer retention marketing experts say cajoling more loyalty from your current customers can actually benefit your business more.

According to loyalty expert Fred Reichheld, even a five percent increase in customer retention rates can double […]

Real Estate Copywriting Beginner Tips for Rack Cards

Rack cards are an excellent and inexpensive way to reach potential customers.  Rack cards are very popular at hotels, restaurants, and travel locations where visitors to a location or those that have just moved into a town frequent.  Because printing rack cards is fairly inexpensive, they are an easy way to promote your business.  However, […]

Real Estate Agent Marketing Tools from Xpressdocs

Xpressdocs is an online printing service that provides real estate agent marketing tools with high-quality marketing materials such as Business Cards, Postcards, Brochures, DirectMail & Email Marketing.

Visits www.xpressdocs.com for more information on our solutions!

Social Media for Real Estate Agents and Realtors: Adding Social Icons to Direct Mail

The explosion of social media sites such as Facebook, Twitter and LinkedIn have made them a popular marketing tool, but simply setting up a Facebook page may not be enough to draw customers to your business.  In order to bring customers to those sites, you have to let them know that you have a presence […]

Social Media for Real Estate Agents and Realtors: Adding Social Icons and Links on Business Cards

As online websites such as Twitter, Facebook, LinkedIn and many other social media sites continue to grow, more businesses are building an online identity using just one of these types of media, or many of them.  Although some feel that virtual business cards will overtake the paper business card, that currently has not happened, and […]

Real Estate Photography – Want to Take Better Photos? Free Resources for the Digitally Challenged

We can’t teach you to become a great photographer in a 400-word article. But we can point you towards the best free resources for learning the tricks of the trade.
REAL ESTATE PHOTOGRAPHY

The Realtor’s Guide to Using Photos in Real-estate Marketing – Larry Lohrman is an expert on real-estate photography, and his realtor’s guide is the […]

5 Ways for Beginners to Improve Brochures

Creating brochures for advertising has become much easier with the advent of desktop publishing and word processing programs that are available for home and office computers.  These programs make it easy for a small business owner to develop, print and distribute flyers for special events, sales or to get information out about the business.  However, […]

Give the People What Your Competitors Can’t

Let’s be honest. You and most of your competitors are all pushing essentially the same products or services – which means, if you want to distinguish your business in the marketplace, you need to focus on the little things that make it unique (or at least seem unique).

For example, consider residential real estate agent Rhonda […]

Five Reasons Why Email Marketing Programs Rock

If you’ve been using direct mail to grow your business, you’ve no doubt wondered how email marketing compares – and whether it could be effectively incorporated. This month, we pull back the covers on this powerful marketing medium, explain its advantages, show how to side-step the most common mistakes, and provide a simple marketing plan […]

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