If you’ve been using direct mail to grow your business, you’ve no doubt wondered how email marketing compares – and whether it could be effectively incorporated. This month, we pull back the covers on this powerful marketing medium, explain its advantages, show how to side-step the most common mistakes, and provide a simple marketing plan […]
Real estate agents are famous for featuring personal photos in all their marketing materials. Why? Partly because they understand putting a face to a name helps people remember them. But also because those photos allow them to quickly project an image (usually that of a friendly, professional, successful consultant).
Personal branding takes that idea one step […]