Monthly Archives: September 2011


Working with a Freelance Writer – 6 Steps to Success

If you’ve ever tried writing your own marketing materials, you know how difficult it can be. A freelance copywriter can help, but working directly with creative talent calls for some thoughtful planning and clear communication.

Step 1. Make sure you have enough time

Underestimating the time required is the biggest mistake most people make. A freelance copywriter […]

Arranging Text to Your Advantage

Arranging Text to Your Advantage


No matter how good your writing, most readers are, initially, only going to skim your marketing materials. The typical consumer is exposed to 3,000 advertising messages a day; so you can’t expect them to spend more than 30 seconds perusing your piece.

That’s why it’s so important to arrange the text so […]

Five Tips for Email Marketing Success

Five Tips for Email Marketing Success
There’s no need to become an expert before launching an email marketing campaign, but follow these five rules, and you’ll avoid the most common mistakes.

Get Permission
Ever heard of the CAN-SPAM Act? It’s the 2003 federal law that makes it illegal to send marketing emails to people against their wishes. To […]

Mail Timing – What Every Marketer Needs to Know

Mail Timing – What Every Marketer Needs to Know

There’s a reason why you don’t get as much marketing mail on Fridays: Research shows it’s the worst day of the week to try and capture people’s attention. So what’s the best day (and time)? Keep reading.
What the research says
While Fridays are widely considered to be a […]

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