Monthly Archives: August 2011

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How to Create an E-Newsletter to Reel in the Readers

How to Create an E-Newsletter to Reel in the Readers

How can you create an e-newsletter your customers and referral sources will actually look forward to reading? Focus your efforts on the information, writing style and layout.

Compelling Information is a Must
Give your readers articles they can use to solve a problem or improve their daily […]

Target Market Groups – Making the Most of Your Target Market

Target Market Groups – Making the Most of Your Target Market
Making the Most of Your Target Market
Sifting through your target market in search of the most profitable segments may sound daunting, but it’s a little like sorting playing cards: hearts in one pile, spades in another, diamonds over there, clubs in the center. You’re simply […]

Direct Marketing Support: What Works (and What Doesn’t)

Direct Marketing Support: What Works (and What Doesn’t)
While there’s no doubting direct-mail’s power, there is a right way – and wrong way – to go about it. Direct-mail lives and dies by a unique set of rules and guidelines that have been tested and confirmed time and again over the last 30-plus years. What are […]

Email and Direct Mail: a Competitive Marketing Strategy Duo

Email and Direct Mail: a Competitive Marketing Strategy Duo

Direct mail is great at generating leads, while email allows you to nurture those leads and turn them into sales. Combine the two, and you’ll find yourself sitting behind the wheel of a marketing machine that feels like a super-charged muscle car.
Distinctly different marketing mediums

Direct mail and […]

The Best Social Media Sites for Business

The Best Social Media Sites for Business

What follows is an overview of the best social media sites for marketing your business:

Jigsaw — This is essentially an online business-card swapping Web site for salespeople. You upload the contact information for business people you know, and in return you earn points that allow you to download contact […]

Three Steps to Success in Social Media for Real Estate Agents

You can ignore it. And you can tell yourself social media for real estate agents never make a difference for your business. But the small- and mid-sized businesses that have chosen to embrace social media marketing are starting to clobber their competitors.
Step one: Become part of the conversation
The best way to get started with social […]

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