One of the latest technologies being used by real estate agents is mobile marketing with QR codes. QR codes, which are actually known as “Quick Response” codes are similar to barcodes that can be scanned using the camera of a smartphone. When the customer scans the code, they are taken to an online location such […]
Consumers are exposed to thousands of advertising messages each day, requiring marketing departments to look closely at who their target market is and how to get their product to stand out among those who will use their product the most. For this reason, choosing a strategy from these marketing mix examples can ensure successes. Be […]
When developing a direct mail campaign, one of the most cost-effective ways to get your message to current and potential customers is to use postcards, which are much cheaper to send than regular letters and offer instant visibility when customers receive them in the mailbox. In fact, sending postcards is 38 percent cheaper than mailing a […]
Although QR codes have been popular in Japan since the mid-1990’s, they are just now getting attention here in the United States. QR, or quick response, codes are similar to barcodes only they are read using a smartphone camera with a special QR code reader installed. Many merchants have begun displaying them in store windows […]
With direct mail, you can add names and addresses to your marketing list at will. So long as the contact information is legitimate and accurate, you’re good to go. But with email marketing, there are checks and balances.
When gathering email addresses, you have to get permission from each person before adding them to your marketing […]
For many companies, a corporate slogan is little more than an afterthought. But a good slogan can play a critical role in your overall brand strategy – and provide a rare opportunity to show people how you’re different from competitors.
So how do you create a slogan people will remember and respond to? Follow these six […]
Features and benefits. At first glance, those words may seem basically the same, but when it comes to real estate copywriting, there’s a big difference:
Features are the tangible attributes used to describe an item (“3,000-square-foot home”), a product (“latex outdoor paint”) or service (“24-hour roadside assistance”). In short, features define the thing.
Benefits take that list of raw […]
Traditionally, real estate agents have focused on the Sunday paper for the bulk of their real estate advertising & marketing. With the advent of instant news sources on the internet, however, newspaper subscriptions and purchases have dropped considerably over the past decade, making many wonder if real estate print advertising is still the best way […]