Communications Manager

JOB DESCRIPTION

We seek a proven Marketing professional to create, implement and oversee communications programs that effectively describe and promote our organization and the products and services we offer. The Communications Manager for Xpressdocs will be responsible for creating and managing an integrated marketing communications strategy to develop and support our brands; and increase the effectiveness of our sales and marketing channels. The successful candidate will be located in our Fort Worth, Texas head office and report directly to the Chief Marketing Officer.

RESPONSIBILITIES

Manage an integrated marketing strategy for enterprise and retail channels

  • Develop communication plans to support new client launches
  • Create drip campaigns designed to increase awareness and trial
  • Develop programs to manage the customer life cycle
  • Drive awareness, trial, acquisition, growth and retention through direct response marketing
  • Create and support loyalty and referral programs
  • Responsible for concept, copywriting, creative development and execution of all communications

Create a cohesive brand image and message in all communication vehicles

  • Includes traditional print, direct mail, email, and online marketing
  • Manage newsletter program, including copy direction, content sourcing and subscriber acquisition/retention
  • Develop and manage social media strategy
  • Company announcements, public relations and special events

Increase effectiveness of sales and marketing channels

  • Develop, manage and provide ongoing support for sales channels
  • Create sales and marketing collateral and maintain marketing resource site
  • Training material development and curriculum support
  • Tradeshow and event support

REQUIREMENTS

  1. Bachelors Degree in Business (or MBA if non-business undergrad)
  2. 5 - 7 years demonstrated, progressive experience in marketing and communications roles
  3. Significant hands on experience with the development, execution, management and analysis of communications programs
  4. Proficiency with HTML, Adobe Creative Suite and Microsoft Office applications
  5. Outstanding written and oral communication skills with exemplary attention to detail
  6. Excellent business acumen, with broad experience and understanding of all facets of marketing
  7. Critical thinker with excellent analytical and problem solving skills
  8. Must be a team player with excellent interpersonal skills and a commitment to relationship-building
  9. Proven ability to successfully manage multiple projects and meet critical deadlines, including ability to take ownership of initiatives that span across a variety of disciplines and functions

IDEAL CANDIDATE

  1. Broad mix of large and small company experience
  2. Experience working for a direct response or online marketing company
  3. Previous start-up experience in a fast paced environment where innovation and creativity abound
  4. Experience doing graphic design and web development
  5. Experience executing and managing campaigns through an enterprise-level email-marketing platform
  6. Results minded and goal-oriented

SALARY

US $70K - $80K per year; salary commensurate with experience

BENEFITS

  • Employee Stock Option program
  • 401-K program
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Disability Insurance
  • Life Insurance
  • Paid Time Off program

OTHER

Only direct candidates, no third parties or recruiters please

ABOUT Xpressdocs®

Xpressdocs (www.xpressdocs.com) was established in 1998 to help real estate professionals produce high-quality marketing materials in an efficient, economical and timely manner. For our service to the real estate sector, we were named a finalist for the coveted Inman Innovator Award (2007). Over the past decade we have expanded our services to a variety of other industries to become the leading provider of direct marketing solutions for organizations with large agent, dealer and franchise networks.

Xpressdocs powers a web-based platform where users can create and order direct marketing materials, including postcards, flyers, brochures, stationery, promotional products and related services. For our enterprise customers, we create and manage brand-approved marketing templates that enable their networks to access, customize and produce marketing materials at the local level, while maintaining control over their brand. Retail customers enjoy a complete library of materials featuring agency-quality design and professional copywriting for a wide range of industries, which they can easily modify and brand to reflect their unique business offerings. In addition to professional sales, marketing and creative design teams, our facilities boast a robust digital printing operation and full service mail house.

Since our founding Xpressdocs has quickly expanded, providing enterprising team-members a chance to experience a dynamic, high-growth business environment. As pioneers of the web-based on-demand marketing industry, we continue to increase our market prominence. Our approach is simple: superior technological innovation, best-in-class quality, a consultative solutions-oriented sales strategy, amazing customer service and a strong can do attitude. If you share these commitments and want to experience life on the cutting edge of a growing industry, we'd love to talk.

Xpressdocs is an equal opportunity employer; we provide equal opportunity without regard to race, color, national origin, religion, sex, age, marital status, or disability.